Privacy policy
Last updated: 26 October 2026
Herb Soul is a registered brand of Synapse Cube Private Limited (GSTIN: 07AAUCS1753M1ZN).
Your trust matters to us. This Privacy Policy explains how Synapse Cube Private Limited ("we", "us", "our"), operating the brand Herb Soul through herbsoul.in ("Platform"), collects, uses, shares and protects your personal data, in line with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000 and the rules made under it.
By using the Platform, you agree to the practices described in this Policy.
1. Information We Collect
Information you share with us
- Name, mobile number and email address
- Delivery address, city, state and pin code
- Order details and product preferences
- Messages and calls with our customer care team (email, phone, WhatsApp)
- Any wellness information you choose to share with our team to get product guidance
Information collected automatically
- IP address, device and browser details
- Pages visited and time spent on the Platform
- Cookies and similar technologies, including analytics and advertising pixels (such as Meta Pixel and Google Analytics)
- Campaign and referral information (such as UTM parameters and ad click IDs)
Payment information: Online payments are processed securely by our authorised payment gateway partners. We do not collect or store your card, UPI PIN or net-banking credentials.
2. How We Use Your Information
- To process, confirm, ship and deliver your orders
- To send order, shipping and delivery updates
- To provide customer support and handle returns, refunds and grievances
- To send offers and product updates, where you have agreed to receive them
- To improve our website, products and services through analytics
- To prevent fraud and keep the Platform secure
- To meet legal, tax and regulatory requirements
3. Communications
When you share your mobile number or email, you agree to receive order-related messages (confirmation, dispatch, delivery) by SMS, email or WhatsApp. These are necessary to fulfil your order. Promotional messages (offers, new launches, reminders) are sent only where you have agreed, and you can opt out at any time by writing to care@herbsoul.in or using the unsubscribe option.
4. Sharing of Information
We do not sell or rent your personal data. We share it only as needed with:
- Courier and logistics partners, to deliver your order
- Payment gateway partners, to process payments securely
- Messaging and communication service providers (SMS, email, WhatsApp Business), to send you updates
- Analytics and advertising platforms, in aggregated or hashed form where applicable
- Professional advisers, regulators, courts or law-enforcement agencies, where required by law
All partners are required to keep your data confidential and use it only for the stated purpose.
5. Cookies
We use essential cookies to run the Platform (for example, your cart), analytics cookies to understand how it is used, and marketing cookies to show relevant ads. You can manage or disable cookies in your browser settings; some features may not work properly if essential cookies are disabled.
6. Data Retention
We keep your personal data for up to 36 months from your last purchase or interaction, after which it is deleted or anonymised — unless a longer period is required by law (for example, GST and accounting records).
7. Data Security
We use reasonable technical and organisational safeguards, including encrypted (HTTPS) connections, secure payment processing and restricted internal access, to protect your data. While no online system is completely secure, we work continuously to keep your information safe.
8. Your Rights
Under the Digital Personal Data Protection Act, 2023, you may:
- Access a summary of the personal data we hold about you
- Ask us to correct or update your data
- Ask us to delete your data, subject to legal retention requirements
- Withdraw your consent at any time
- Nominate a person to exercise these rights on your behalf
To make a request, write to care@herbsoul.in with the subject "Data Rights Request". We will respond within the time required by law.
9. Children
The Platform is intended for users aged 18 and above. We do not knowingly collect data from minors. If you believe a minor has shared data with us, please contact us and we will delete it.
10. Third-Party Links
Our Platform may link to other websites. We are not responsible for their privacy practices and recommend reading their policies.
11. Changes to This Policy
We may update this Policy from time to time. The latest version, with its "Last updated" date, will always be available on this page.
12. Grievance Officer & Contact
| Grievance Officer | Vinod Kumar, Director |
| care@herbsoul.in | |
| Phone | +91-9650123294 |
| Call / WhatsApp | +91-9310811546 |
| Support Hours | Monday to Saturday, 10:00 AM – 6:00 PM IST |
| Registered Office | Synapse Cube Private Limited, D2/66C, Jiwan Park, Pankha Road, Uttam Nagar, West Delhi, Delhi – 110059, India |
| GSTIN | 07AAUCS1753M1ZN |